Kniha Hoffman Greg - Emotion by Design : Creative Leadership Lessons from a Life at Nike Audio3.cz

Hoffman Greg - Emotion by Design : Creative Leadership Lessons from a Life at Nike

Cornerstone Emotion by Design : Creative Leadership Lessons from a Life at Nike

Seznam všech titulů autora

Všechny tituly se seznamy skladeb

Všechny tituly s hudebními ukázkami

15% sleva

Typ zboží: Kniha
Dodání: do 14 dnů (klikni pro bližší informace k dodání)
Vydavatel: Cornerstone
Vydáno: 5.4.2022
EAN/UPC: 9781847943552
Objednací kód: 3221394
Běžná cena: 399 Kč
Naše cena: 339 Kč (vč. DPH)
Ušetříte: 60 Kč (15%)

počet stran: 279
rok vydání: 2022
rozměry: 153x234 mm
vazba: Kniha, paperback
hmotnost: 384g
spisovatel: Hoffman Greg

Nike's former Chief Marketing Officer reveals how to unlock the creativity of any team 'A brand isn't a logo, it's a story. In this guidebook-plus-memoir, Greg Hoffman helps us see how a commitment to our creative practice can make any story better.' Seth Godin __ Creativity. It's the rocket-fuel that powers the planet's coolest brand, ensuring that Nike's campaigns connect with the deepest emotions of customers around the world. Creativity. It's the downfall of countless companies every year - its absence leading to tired ideas, predictable branding, bored customers. Creativity. It's a skill that can be learnt, just like any other. Join Greg Hoffman, Nike's former Chief Marketing Officer, as he helps craft the company's iconic campaigns for Ronaldo and Serena, Olympic Games and World Cup finals. Together, his insights offer a revelatory method that will make any brand more creative: emotion by design.

Potřebujete podrobnější informace k tomuto titulu? Napište nám.